Those three things are an unusual combination. And although there’s nothing Rocky Balboa, the common cold, and “Family Feud” have in common with each other, they converged to create a social phenomena in Pennsylvania in the Spring and Summer of 1977.
The Pennsylvania Lottery was only five years old at the time; offering only a Daily Number (3-digit) until recently adding scratch-off instant lottery tickets.
It was May 1976. Tom and Philomena Drake had been married for two years and living in McMurray, PA when Tom happened to plop into a seat in a Pittsburgh movie theatre to see the critically acclaimed movie, “Rocky“, about a down-trodden Philadelphia club fighter thrown by happenstance into a title fight against Apollo Creed, the Muhammad Ali-like Heavyweight Champion of the World.
It was the planting of a seed that would soon sprout for Tom Drake a tree of dubious inspiration.
One year later, Philomena came down with a cold. Their doctor told them that stress was contributing significantly to her health issues. The Drakes were pulling in roughly $20,000 a-year in wages, and they were never seeing each other. She working during the day as a secretary at U.S. Steel; he as a neophyte real estate salesman working many nights and weekends.
Tom was looking for a way to relieve their financial pressure and maybe – just maybe – allow Phil to give up her job. Or as Tom put it, “What can I do so she can quit her job and we can get closer together?”
That Monday Tom was watching “Family Feud” (the original version with the since deceased Richard Dawson) and that – amazingly enough – was the clincher! Somehow Tom put together his wife’s physical malady, a movie about a brawler’s a never-ever Big Stage opportunity, and a game show highlighting overly energetic family members being alternately wooed and ridiculed by a smarmy Brit in a nice suit to come up with a – not surprisingly – wacky idea.
Tom called his wife at work; told her to come home right away; to not even wait for the bus. Take a cab ($20 fare)! When Philomena arrived at home, she found that her husband had cleaned out their savings account ($1100.) and then announced the fruit that had flowered from that Tree of Dubious Inspiration.
His idea: Liquidate all their assets and buy $20,000 worth of $1 Pennsylvania “Instant Bingo” scratch-off lottery tickets!
The goal: Win the grand prize of $1,000-a-week for Life!
State lotteries were new back then. So when someone saw what looked like a get-rich-quick scheme, they perhaps did not take as close a look at the odds of winning. The odds, under the method Pennsylvania was using for “Instant Bingo” and awarding the grand prize, came out to 35,000,000-to-1. But since the Drakes were intending to buy 20,000 tickets, a local university professor calculated the odds at 1700-to-1.
Not exactly a sure thing …
Once State lottery officials heard of the scheme, they tried – unsuccessfully – to talk the Drakes off their 20,000 ticket ledge. To no avail, largely because of “Rocky” and “Family Feud”.
“The people want me to win. They really believe I’m going to win. I’m going to win.”, Tom said, climbing higher into that Tree of Dubious Inspiration. He was certain “Rocky” had sent him a message. No one gives up. Family Feud proved ” … all over the country people were rooting for these people to win.”
In Tom Drake’s head they would root for Tom and Philomena Drake too.
Maybe they did. Maybe they didn’t. But certainly I can remember the story, and thinking to myself, “This guy is nuts.” But what did I know. Over the course of that Summer I lost track of the story. The Drakes were scratching off tickets into November of that year. I wondered from time to time how that all turned out.
Among the assets the Drakes sold were their furniture, two trotting horses, and three acres of farm land. Despite the farm, they were living in a one-bedroom apartment. They also sold their 1974 Chevrolet Vega. (Remember those butt-ugly cars?)
There were two ways you could claim the top prize of $1000-a-week for Life. One was to collect enough games pieces to spell out (There were letters on each “Instant Bingo” card.) “Pennsylvania”, “Lottery”, or “Bingo”. The second method was to win a random drawing, where entry was controlled through qualifying numbers on the “Instant Bingo” cards, resulting in 42,000 potential entrants. Ten (10) qualifiers would be picked from those 42,000, then one Grand Prize winner would be selected from those 10.
The Drakes’ dream amounted to allowing Philomena to quit her job; buying a nice house; raising a family; and allowing Tom to “… get into harness racing the right way.” Hmmmm …. to that last one, but dreams are dreams.
Personally, I might have been satisfied with the horses and the farm land, though maybe not the Chevy Vega.
So how did it all turn out?
Through their first 1500 scratch off tickets, they won $500 (down $1000.). After 3000 scratches, they had accumulated $700 (down $2300.). $14,100. in scratch-offs later (roughly 200 scratches a day), they finished up by a thousand, having hit one $10,000. prize and several smaller hits.
Was it worth it? Going through all that work, the scorn, the shaking heads and perplexed looks, not to mention the obvious anxiety of “chuck(ing) it all” – as Tom characterized it – at a lottery long-shot dream?
Most of us would say, “No.”
But Philomena would disagree, echoing a statement by Tom quoted earlier in this post. As they sat a card table in front of a drug store perfume counter, speaking to a reporter and frantically scratching instant tickets, Phil said, “We get to spend so much time together now. We’re so much closer.”
Sometimes the Dream that gets answered is The One you really needed, not the Dream you thought you wanted.
Very good spin!
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